We regularly conduct various SEO training in Mumbai. Our SEO training course is designed for everyone from Web Designers, Website Owners, Corporate Marketers and for those who wish to upgrade their skills in Search Engine Optimization and Internet Marketing. Our SEO training courses will help you learn latest SEO techniques which actually work thus reducing most of the guesswork which you might find in the new SEOs. Our SEO training course help you to take advantage of and develop your personal knowledge in search engine optimization which you can use for the benefit of your organization or for your personal development and career strategy in web design and internet marketing.

Our SEO training course will help you learn about good page structure, meta data and choices of keywords. You will also learn more advanced techniques like designing search engine friendly architecture and content management issues and other SEO trade secrets and tips and tricks which we have learned through our experience. Our SEO training course also explore deeper into debated topics like search engine spam and how to optimize efficiently without getting banned.

SEO Training Content

Lesson 1 = SEO Overview
Lesson 2 = Site Architecture
Lesson 3 = Text Content
Lesson 4 = Dynamic Content
Lesson 5 = Graphics and Layout
Lesson 6 = Flash Pages and Splash Pages
Lesson 7 = Frames and Tables
Lesson 8 = Link Popularity
Lesson 9 = Pay For Performance
Lesson 10 = Measuring SEO ROI
Bonus Lesson! = Starting Your Own SEO Company

SEO Training Syllabus

SEO Lesson 1 = SEO Overview

• Search Engines and Directories
• Important Search Engines and Directories
• Who Owns Who?
• Important Industry Milestones
• Who Powers Whom?
• Target Audiences for Your Site
• The Definition of Search Engine Compatibility
• What is Search Engine Optimization?
• Web Site Elements Impacting Search Compatibility
• How Search Engine Index Pages
• How Search Engine Rank Pages
• Website Relevancy Factors
• Algorithm Chasing is for the Birds

SEO Lesson 2 = Web Site Architecture

• What is Web Site Architecture?
• What is Search Engine Compatible Site Architecture?
• Elements of Site Architecture That Impact Search Ranking
• Domain
• Directory Structure
• File Naming
• Page File Extensions
• Navigation Menus
• Multiple Entry Points
• Heading Tags
• Robots META Tag
• Robots Exclusion Protocol (Robots.txt File)
• Error Trapping
• Site Maps
• Cascading Style Sheets (CSS)
• Server Side Includes (SSI)

SEO Lesson 3 = Keyword Rich Text Content

• Keyword Rich Body Content
• Text Heavy Home Page
• SEO Copywriting
• Heading Tags
• Build Your Copy Around Your Keywords
• Text Links
• Advantages of Text Links
• Navigation Menus
• Link Title Attributes
• Assignment 1 (Tutor-Graded)

SEO Lesson 4 = Dynamic Content

• What is Dynamic Content?
• How Dynamic Content Impacts Search Engine Compatibility
• Optimization for Dynamic Web Sites
• Workarounds for Dynamic Web Content

SEO Lesson 5 = Graphics

• Graphics and the Web
• Graphic-Heavy Pages
• Alt IMG Attributes
• Graphical Navigation Menus
• Navigation buttons
• Image Maps
• Drop Down DHTML Menus
• Disadvantages
• Accessibility

SEO Lesson 6 = Flash and Splash Pages

• Flash
• Intro / Splash Pages
• Bells and Whistles
• Making Flash Search Engine Friendly
• Search Engine Support for Flash
• Further Reading

SEO Lesson 7 = Frames and Tables

• Frames Based Sites
• Search Engines and Frames
• The No Frames Element
• Frame Orphaning
• To Sum Up Frames
• Tables
• Search Engines and Tables
• Tables and Spam
• Alternatives to Tables
• To Sum Up Tables

SEO Lesson 8 = Link Popularity

• Link Popularity?
• Google PageRank
• Backward Links
• Link Building
• Text Links
• Factors Influencing Link Popularity
• Important Search Engines and Directories Recap
• Lists of Other Search Engines and Directories
• Links to Avoid
• Free Link Popularity Tools

SEO Lesson 9 = Pay For Performance

• What is Pay For Performance?
• Pay For Performance Options
• Express Paid Submission to the Yahoo! Directory
• Pay Per Click Models
• Yahoo! Sponsored Search
• Yahoo! Content Match
• Yahoo! Local Sponsored Search
• Yahoo Search Submit Express
• Yahoo Search Submit Pro
• Google AdWords
• Google AdSense
• Other Pay-Per-Click Providers
• Learn About PPC Campaigns

SEO Lesson 10 = Measuring SEO ROI

• Does SEO Truly Deliver ROI?
• Measuring SEO Success
  1. Track your site’s search engine rankings
  2. Track the amount of traffic your site is receiving
  3. Track the number of returning visitors to your site
  4. Track the number of sales / conversions your site receives
  5. Track the link popularity of your site
• Key Site Metrics to Look At Regularly
  1. Pathways through your site
  2. The page from which most visitors click away from your site.
  3. Single access pages
  4. Most visited page(s) and top entry pages.
  5. Landing pages for PPC Campaign, etc.
  6. Metric values that show a radical change from developing trends
  7. Page refreshes
  8. Where your site visitors are coming from
  9. Search Engine Referrals
  10. Search Phrases

SEO Bonus Lesson! = Starting Your Own SEO Business

• Planning and Preparation
• Getting Started
• Your Workplace
• Tools of the Trade
• Hardware
• Software
• Subscriptions
• Books / E-books
• Memberships
• Services
• SEO Training
• Open for Business!
• Getting Clients
• Other Considerations
• Keeping Clients
• Working in the SEO Industry
• Getting Help
• Growing Your Business
• Pitfalls to Avoid

SEO Key Site Metrics to Look At Regularly

1. Pathways through your site
2. The page from which most visitors click away from your site
3. Single access pages
4. Most visited page(s) and top entry pages.
5. Landing page for PPC Campaigns, etc.
6. Metric values that show a radical change from developing trends
7. Page refreshes
8. Where your site visitors are coming from
9. Search Engine Referrals
10. Search Phrases

SEO Course Forma t:

• Regular Classes - Free Website and Free Domain Name
• 2 Days Fast Track course

SEO Course Duration :

• 12 - 15 Classes Reguler Course - 2 to 3 Hours a day
• 2 Days - 2 Classes for Fast Track Course - 6 to 7 Hours a day

SEO Course Fees :

• Reguler SEO Ccourse = USD $330
• 2 Classes for Fast Track Course $200

SEO Course Content :

• SEO PDF Lessons
• SEO Word Documents
• SEO PPT
• SEO Excel
• SEO links Database

What You Will Learn SEO:

• Introduction to search engine optimization (SEO).
• How to create effective page Title Tags.
• How to create an effective and optimized META Description Tag.
• How to create an effective and optimized META Keywords Tag.
• How to research and select appropriate keywords to target.
• How to successfully integrate search keywords within your web site copy.
• How to optimize each page of your web site step-by-step.
• Overview of important search engines and directories.
• How to submit your site to important search directories.
• How to submit your site to crawler-based search engines.
• An overview of what search engines consider to be "spam".
• Web design elements to avoid to ensure your site is search engine compatible.
• How to monitor your search rankings and site traffic.
  

Who Should Take SEO Course:

• Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
• Webmasters wanting to increase traffic to their web sites via search engines.
• Small business owners wanting to learn how to promote their web sites on the search engines.
• Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
• Web site designers wanting to offer search engine marketing services to their clients.
• search engine marketers (SEM) or Search engine optimizers (SEO) wanting to improve their online industry skills.
• Persons wanting to learn how to optimize website for search engines in preparation for starting their own seo business or applying for a job as an SEO.

SEO Training - Regular Course - $400